Performance coaching for people who run things. In person at Liverpool Street in the City of London. Online worldwide.
If any of this sounds familiar:
You hold everything around you to a standard. The business. The team. The decisions you make under pressure.
Your body's the one place that standard hasn't been consistent.
Not because you don't care. You've tried, more than once. It worked, until a quarter got turned upside down. Pressure, travel, and the whole thing took a back seat.
You know the cycle. You've lived it enough times to know that going again on the same terms gets you the same result.
The weight that won't shift. The afternoon fog that costs you more than it used to. The sharpness you used to rely on, still there, just harder to get at. The version of yourself you walk through the door as at the end of a long day, when the people who matter most are waiting on you.
It's not that you're getting older.You're running a system that was never built for your life.That's the only thing that needs to change.
Why things haven't stuck
Most programmes are built for people with simpler lives. Fixed schedules. Predictable weeks.
That's not you.
Before we start, I audit your world across five areas: energy, time, performance, relationships and presence, and the patterns that have derailed previous attempts. Only then do we build the system.
Want to go deeper? Add clinical-grade blood testing and cellular inflammation analysis, so everything we build is based on what your biology shows. Not a guess.
Health and business aren't competing for your time. Get one right and the other gets easier. That's the whole point of the system.
Sixteen years of this, all of it in London.
What changes when the system is right
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Energy that holds.
Steady from the first meeting to the last call, no third coffee just to get through to 3pm.
Productivity and performance skyrocketed. I still work hard — but with focus and energy, I accomplish more in less time. Burnout eliminated.
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A body that performs.
10 to 15kg gone, waist down, the mirror finally matching the standard you hold everywhere else.
From 140kg and 45% body fat to 90kg and 10%. A change of this scale demands an experienced advisor. Jools is exactly that.
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Cognitive edge back.
Decisions come faster, and the sharpness you've always relied on stops disappearing after lunch.
Throughout my career, I have worked with numerous coaches, none of whom delivered the impact this did.
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Presence.
You walk through the door with something left over for the people waiting on the other side of it.
I gave him one job. Keep me alive. Now at 54, he's succeeding in his mission, with the bonus I feel 30 again.
Not sure where you actually stand? Find out in three minutes.
Ten questions. A clear picture of your energy, focus and body composition. And what's actually draining you.
Start the Switch-ON Diagnostic (opens in a new tab)How it works
16 years. Over 20,000 hours coaching professionals.
Training that fits your schedule. Nutrition that survives client dinners and travel weeks. Protocols for the weeks that go sideways, because they will. That's already accounted for.
This isn't a programme. It's a personal operating system: built for your life, refined as it changes, designed to last.
One-to-one personal training and performance coaching in the City of London, or online from anywhere.
- UNTIL Liverpool Street280 Bishops Square, London EC2M 4RB Liverpool Street →
- A second London locationSite being finalised, opening shortly
- OnlineCoaching worldwide The method →
What it costs
Ask this anywhere else and you will get a consultation before you get a number. Three ways to work together, all one to one, all built the same way.
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Gold
£560a month
Two sessions a week, nutrition adjusted weekly, and coaching to keep it on the road.
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Platinum
£840a month
Three a week, with closer management of the weeks that go sideways.
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Elite
£1,120a month
Four a week, daily support, and the deepest version of the audit.
Clinical-grade blood testing and cellular inflammation analysis can be added to any of the three. See what's included →
If any of this has landed
You've been here before. You know what needs to change.
The next step is a 45-minute call. I'll ask about your situation, what you've tried, what you want and where you want to be. You ask me whatever you need to.
You leave with clarity. Whether we work together or not.